Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A variety of e-commerce companies are turning to server-side tracking as a method to boost their information collection procedures. While it requires more technical knowledge than regular GTM and may introduce extra prices, it can bring about better precision and more dependable data
Pixel monitoring makes use of an item of code to sign up conversions on your site. It's easy to set up and much less vulnerable to advertisement blockers.
1. A lot more precise data
The traditional approach of tracking conversions on an internet site, utilizing pixels, is having problem with changing browser personal privacy plans. This indicates that the data being sent to Google Advertisements, Facebook Manager and other platforms is much less precise than it ought to be.
Server-side tracking is an extra safe choice that helps to bypass these constraints, as it's packed from your own domain name and dealt with as first-party code, implying it's less most likely to be impacted by ad blockers or various other safety steps. This provides extra exact information and a more complete picture of user journeys throughout networks.
Additionally, this sort of tracking enables companies to track conversions beyond the web site, such as telephone call and in-store check outs, which can be challenging for pixel-based monitoring. This versatility gives marketing experts a lot more ownership over the information they send, and makes it less complicated to adhere to various information laws. It's additionally a lot much less vulnerable to fraudulence, as it's more difficult for fraudulent stars to manipulate the system by changing the postback URL.
2. Much better control over data.
Server-side tracking permits services to collect and enhance data before sending it to third-party analytics/advertising systems. This enhances information completeness and precision, which can help marketing experts make more enlightened marketing choices.
Traditional pixel monitoring relies on JavaScript tracking codes that are put in internet site visitors' internet browsers. These tracking codes are frequently obstructed by ad blockers, which can lead to information collection interruptions and unreliable results. Server-side tracking makes it possible for businesses to bypass these restrictions and give accurate, constant information that is less prone to disturbance.
This type of monitoring additionally allows services to track conversions that happen outside of the site, like call and in-store purchases. This is essential given that new privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) limit the life span of cookie-based monitoring pixels to 7 days. This is a key reason S2S is extra reliable for companies looking for to adjust to these changes.
3. Less susceptible to fraudulence
Server-side monitoring enables companies to control information hauls before it reaches third party endpoints, enhancing security and privacy. This is particularly crucial as various browsers and platforms significantly transform how they deal with cookies. For instance, in iphone 14, Safari will just deliver first-party cookie data and will not permit pixel-based tracking. Using server-side tracking, you can bypass these restrictions and remain email performance tracking software to track conversions that took place outside of your site.
Furthermore, server-side monitoring allows you to capture user data directly by yourself web servers. This removes dependancy on third parties, which can be prone to breaches and privacy infractions.
A server-side radar is a collection of guidelines that informs your website's server what events to tape-record. This information is after that sent out to analytics devices like Google Analytics and Facebook Organization. It's additionally made use of to trigger event-based ads, such as retargeting. In contrast, pixel tracking is an alternative technique that utilizes a little item of code on your web page to gather information from individuals.
4. Much easier to apply
Server-side monitoring is an information collection procedure that takes place on the internet site's very own web server, bypassing internet internet browser restrictions. This indicates that information gathered by the website/app is first sent to the server where it's processed and then forwarded to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this strategy is that it lowers the extent of information monitoring and offers companies a lot more control over transmission, making it normally much more reliable. Consequently, it's less prone to information obstacles brought on by points like a damaged connection or an active ad blocker being mounted.
With OWOX BI's Server-Side Monitoring, your service can gather real-time conversion data in the same way that you would certainly with pixels or a cookie, yet this is then passed directly to your marketing and advertising devices on the web server. This enables you to have more accurate information and assists guarantee compliance with personal privacy laws such as GDPR. Additionally, it likewise avoids the monitoring restrictions imposed by browsers and advertisement blockers.