Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A number of shopping services are turning to server-side monitoring as a means to improve their information collection processes. While it requires extra technical knowledge than routine GTM and may present added costs, it can result in higher precision and more reputable information
Pixel tracking uses an item of code to sign up conversions on your site. It's easy to establish and much less vulnerable to ad blockers.
1. Much more accurate information
The typical approach of tracking conversions on a web site, utilizing pixels, is having difficulty with changing internet browser personal privacy policies. This implies that the data being sent out to Google Advertisements, Facebook Business Manager and other systems is much less accurate than it should be.
Server-side monitoring is a much more protected option that aids to bypass these limitations, as it's packed from your own domain name and treated as first-party code, meaning it's much less most likely to be affected by advertisement blockers or various other safety steps. This gives extra precise data and an extra total picture of customer journeys throughout networks.
Additionally, this type of monitoring allows organizations to track conversions beyond the website, such as call and in-store sees, which can be challenging for pixel-based monitoring. This versatility provides marketers extra ownership over the information they send out, and makes it simpler to abide by various information laws. It's additionally a lot much less vulnerable to fraudulence, as it's more difficult for fraudulent stars to manipulate the system by changing the postback URL.
2. Much better control over data.
Server-side monitoring allows services to collect and enhance data before sending it to third-party analytics/advertising systems. This enhances information completeness and precision, which can help marketing experts make more enlightened marketing choices.
Traditional pixel monitoring relies on JavaScript tracking codes that are positioned in website site visitors' internet browsers. These tracking codes are typically obstructed by ad blockers, which can lead to information collection disruptions and imprecise results. Server-side monitoring makes it possible for companies to bypass these constraints and provide precise, regular data that is less at risk to interference.
This kind of monitoring also enables organizations to track conversions that take place outside of the website, like phone calls and in-store purchases. This is very important since new personal privacy plans such as Apple's Intelligent Tracking Prevention (ITP) restrict the service life of cookie-based tracking pixels to 7 days. This is an essential reason that S2S is more reputable for organizations looking for to adapt to these modifications.
3. Much less vulnerable to fraud
Server-side tracking allows services to adjust data payloads before it gets to 3rd party endpoints, boosting security and privacy. This is particularly vital as various browsers and platforms progressively alter exactly how they handle cookies. As an example, in iOS 14, Safari will only supply first-party cookie information and will certainly not permit pixel-based monitoring. Making use of server-side tracking, you can bypass these limitations and continue to track conversions that happened outside of your web site.
Furthermore, server-side monitoring allows you to record customer information straight on your own servers. This eliminates dependence on third parties, which can be prone to breaches and privacy violations.
A server-side tracking system is a set of directions that tells your site's server what events to tape-record. This data is then sent to analytics tools like Google Analytics and Facebook Company. It's also used to set off event-based ads, such as retargeting. In contrast, pixel tracking is an alternative method that uses a tiny item of code on your page to accumulate information from individuals.
4. Much easier to carry out
Server-side tracking is a data collection process that happens on the website's very own web server, bypassing internet internet browser restrictions. This implies that data collected by the website/app is first sent to the web server where it's refined and after that forwarded to analytics tools like Google Analytics or Facebook Pixel.
The benefit conversion funnel optimization of this approach is that it lowers the extent of information administration and gives organizations extra control over transmission, making it usually a lot more trustworthy. Consequently, it's less vulnerable to information difficulties triggered by things like a busted link or an active ad blocker being mounted.
With OWOX BI's Server-Side Monitoring, your company can collect real-time conversion information similarly that you would with pixels or a cookie, but this is after that passed straight to your marketing and advertising devices on the web server. This enables you to have more exact information and helps make certain conformity with privacy regulations such as GDPR. In addition, it likewise avoids the monitoring restrictions imposed by internet browsers and advertisement blockers.